Penner Art logo

Building A Business with Purpose: Five Tips

August 29th, 2011 by Sherry Collier

Have you started your own business but lost momentum, motivation and seen growth slow down or stop altogether?  If you are like some entrepreneurs, you may have started many different businesses over the years, but never really experienced the kind of success you desired.  In this article, I’m going to discuss an important principle to get clear about before you start or grow your business – that is building a business with purpose. 

When you build a business with a purpose that is larger than your own success, you will find it easier to maintain motivation, momentum and growth.  Building a business with purpose means that you have examined your own gifts, strengths, weaknesses as well as the needs and wants of your target audience and put together a business plan that aims for the greater good of all involved.  Dare I take it a step further and say that when you build a business with the goal of bettering a corner of the world or with helping humankind have a more enriched and beautiful life, you will find your deepest satisfaction and success.

There is an encouraging trend in the marketplace.  More business owners are recognizing the fact that their business must have a bigger purpose than to simply generate profits.  More and more individuals are starting businesses that are “heart-centered” or others-centered rather than self-centered.  More and more people are recognizing that life provides more joy and satisfaction when we are aiming to help our fellow-man/woman.  Many businesses that have fallen prey to greed and self-centered pursuits are failing.  We see example after example of this in the past several years of economic turmoil. 

In light of this, I want to offer up some tips to guide entrepreneurs to build a business with purpose (not just any purpose, but a “greater-good” purpose).  Before you launch your business (or re-create your business) consider these concepts and sit down with pen to paper and write out your creative thoughts in response to these tips:

1.  Start by asking yourself what your own unique purpose is as an individual.  Are you great with animals?  Do you have a burning desire to invent an alternative form of energy?  Do you have an artistic streak?  Start getting in touch with your own unique traits and gifts and jot them down.

2.  Pray a little prayer and ask the Creator to reveal to you why you were put on this planet at this moment in time.  Don’t question your thoughts, just jot down what naturally pops into your mind.

3.  What need do you see in the world that captures your attention and makes you want to help improve things?  Start writing about what kinds of solutions you would like to provide for that particular need. 

4.  Write out a mission statement for your life. 

5.  Write out a mission statement for your business as it relates to your mission statement for your life.  When you are able to start a business that integrates your gifts and strengths, your desire to contribute to the greater good, and match it up with real needs in the world, you will have a strong foundation from which to build. 

When you build a business based upon bettering human-kind in your own unique way, you will find it more easy to stay motivated when you meet the challenges that are inevitable in operating a business.  You will need to remember all your “whys” when the going gets tough.  And yes, one of the “whys” is to make a profit or generate income, but think about it more specifically than that.  Answer the question, “why do I want to generate more income or make a profit?”  More than likely your answer will relate to spending more time with your children, or being able to step out of the daily grind long enough to see more of God’s beautiful world, and to be able to contribute time and money to organizations that help humans or animals in need.

Keep that bigger picture in mind all the while as you start and grow your business of purpose.  Your vision for your business can provide significant help to our hurting world.


Life Purpose: A Radical View – Part Two

May 23rd, 2011 by Sherry Collier

In this three-part series on life purpose, I hope to get you thinking about why your Creator made you the way He did and why He put you on planet earth at this time.  You were born with unique strengths, personality traits, callings, and passions.  No one else on earth is exactly like you – you’re one of a kind.  In Part One – I wrote about God’s character traits as revealed to us through His letter to us (the Holy Bible) and in this article, I intend to show how knowing God better will give us a better understanding of our life purpose.

Now that we know God is omnipotent, omniscient, and omnipresent (as well as loving, merciful, and just – to name a few), it is also important to know that God tells us He created us to live in relationship with Him.  When we live in relationship to the all-loving, all-knowing, all-powerful Creator of the entire universe, it becomes clearly apparent that our lives have intrinsic value.  We are valuable because we exist, and we are valuable to our Creator.  Our first life purpose is to live in a personal, authentic, and intimate relationship with God. 

If we know this is our number one purpose (to live in relationship with God), then it follows that we would live in relationship with God on His terms.  God tells us through Scripture that we cannot earn our way into relationship with Him, but that we can accept His free gift of grace through Jesus Christ.  You see, God had an awesome plan to redeem His creation, since He knew (due to his omniscience) that we would become wayward and turn our backs on our Creator (see Genesis 1 and 2).  He made a promise and followed through on that promise by sending Jesus Christ (God the Son) to earth to tell us of His love and demonstrate His love by His willingness to die on a cross (even though He had done nothing wrong) like a criminal, on our behalf. 

When we truly begin to understand the depth of His love for us, His creation, then we begin to understand how important it is to use our gifts and talents to help others, to support others, to love others through our life, our relationships and our business/career.  So, there it is – our first purpose is to be in relationship with a loving God, our second purpose is to be in loving relationships with our fellow human-kind. 

How you express this loving support of your fellow man and womankind is where your unique gifts, personality and passions come in to play.  Some folks may be naturally gifted at counseling others, or able to provide gadgets that make life a little easier, while others may be good at planning events or leading others in exercise to improve their health.  What do you think God has put in your heart to do with your life while you are here on planet earth?  Since this is a blog article – I would love to hear your thoughts on this. 

The third article will give a couple of real-life examples of people who are living out their life purpose through their work and their relationships.  I look forward to giving you some encouragement and inspiration through these examples.


Why Do We Need to Plan for Success?

May 23rd, 2011 by Sherry Collier

Planning comes naturally to some folks, and not so naturally to others.  I am one of those that it does NOT come to naturally.  Throughout my life I have had to learn the art and science of planning, goal-setting, and using a structured way to move toward my life purpose.  I tend to go with […]


Read the full article ->

Moms Who Want to be Successful Entrepreneurs: “Mompreneurs”

May 9th, 2011 by Sherry Collier

Are you a mom who longs to be engaged and connected with her children and family while starting a business to generate income?  If so, chances are you’ve already tried several different businesses and business models.  Some moms have done well with direct sales (such as Pampered Chef, Avon, and Willow House), franchises and MLM business […]


Read the full article ->

A Mind for Business: 5 Tips for Women to Capitalize on Brain Differences

April 23rd, 2011 by Sherry Collier

Women were born for business.  Did you know that women possess some brain differences that can help them to navigate some of the challenges of starting and growing a business?  If you will bear with me for a few paragraphs, I’d like to outline a few of these differences and the significance of them.  In […]


Read the full article ->

Goal-Setting: Getting Ready for a Purposeful 2011 – Part 3

December 14th, 2010 by Sherry Collier

Greetings!  I hope you are doing well as you prepare to celebrate the upcoming holidays.  January 1, 2011 is right around the corner and I’ve been writing this blog series about setting goals to keep you on track to success in life, love and work in 2011.  The last article covered big-picture goals – the overarching […]


Read the full article ->

facebook twitter youtube linkedinPhone: 760-445-3415     San Marcos CA & San Diego County CA