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Five Tips for Heart-Centered Solopreneurs

HeartAs a heart-centered solopreneur, I am always looking for ways to be of service to my clients and to make a difference for good in the world.  For heart-centered solopreneurs who tend to be healers, creative types, and service providers it can be difficult to navigate the real world of business and profitablity.

While heart-centered solopreneurs find it natural and easy to dream up new ideas, find ways to help man and womankind, and to bring spirit back into focus, they often struggle with marketing, financial decisions, and honing their business plan.  In this article, it is my goal to present a checklist of 5 tips to help the heart-centered solopreneur grow a strong and solid business.

1. Mindset check:  It is very important to remember that while you want to help as many people as possible with your services, you must also remember self-care.  Part of self-care is realizing that what you do has value and if you do not charge accordingly for your services, you will not be able to go on providing your services because you will not have a business (hobbies don’t pay well).

2. Set specific and measurable goals:  You must begin to think in terms of numbers and dates.  Pick a specific time frame and write down how much income you need to generate to be able to pay for both your business costs and your own cost of living.  For example you could write out quarterly goals – “by March 30 I will have added 10 new clients and will need to charge x amount of dollars for my services”.

3. Chart out the different forms of marketing you use to get the word out about your business.  For example, create a spreadsheet with a column for each type of marketing (social media, advertising, flyers, speaking, co-marketing ventures) and then have separate rows to keep track of expenses associated with each form of marketing and results (how many calls, emails, responses) generated from your marketing endeavors.

4. Treat your business as a separate entity.  You will tend to become too emotionally involved if you view your business the same way you view yourself.  When people do not accept your business, they are not rejecting you personally – they merely do not see enough value in your services to justify paying for them.  If you can keep all of this separate in your mind, it will be easier to respond with adjustments to your business and fine-tuning of your marketing.

5. Answer to someone objective.  Accountability is very important for the heart-centered entrepreneur.  It keeps you on track and if your mentor is objective (not a part of your business or related to you) they will be able to give you a valuable “outsiders” perspective which will help you grow and adjust as needed.

There are more things that heart-centered solopreneurs should be aware of, but I’ll leave some for the next article.  Just know that if you are in a helping/healing/creative business, then you will be prone to certain strengths and weaknesses that differ from the stereotypical left-brained business person.  It’s nice to know that different approaches to business (heart centered, profit-driven, intellectually centered and others) are all needed and we can all learn from each other.

I encourage all of you heart-centered entrepreneurs to align with one of the other business “types” so you can help them to incorporate emotional value, spirit, and helpful services while they can help you to strengthen your financial savvy and strategic business building.

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