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Get Ready, Aim, FIRE!

Your life is going somewhere, but do you know where?  Where ever you are pointed, that is where you will go.  Much like an arrow in a bow – the archer must first aim for the center of the target to get the arrow to go toward the bullseye.  You must have a target for your life, your career or business, and for your relationships to aim all your “systems” (mind, body and spirit) toward your goals. 

As a Life and Business Strategist, and the creator of the Reveal My Success program, I help individuals discover their life purpose, their passion, and their strengths and then help them launch the life, career and/or business of their dreams.   Essentially, I help individuals Get Ready (discover their target), Aim (Make Plans to hit their target) and FIRE (Launch their life plan, their business, or their career). 

Today’s article is contributed by one of my business coaching clients – Rho Densmore, Founder and CEO of  The Second Arrow.  Rho is an incredible woman who has discovered her passion and her purpose in archery.  She has been empowered by archery in more ways than one, and now she uses archery to empower others.  Read her own story below.

Contributed by Rho Densmore of The Second Arrow:

Earl Nightingale, a motivational writer and author, once said “The more intensely we feel about an idea or a goal, the more assuredly the idea, buried deep in our subconscious, will direct us along the path to its fulfillment.” I can say that in 2002 when I first shot a bow and arrow at a Renaissance Faire in Escondido I was not looking for a change in my life. I was not looking for nor even desiring a new path or direction. My life felt complete and I was as fulfilled as I knew how to be. Yet, on that fateful day it was not the first arrow I shot that presented a unique opportunity, it was the second. As that arrow flew from my bow, a calm, peaceful feeling I had never experienced coursed through my entire being. It was then that I stepped up to a new juncture in my life. That was the day I made this decision, I would pursue this thing called archery and at that crossroad I enthusiastically took a quick left turn. I would later come to understand that while I held the bow in my hand that day and in the moment of shooting the second arrow and those that followed, a new passion had found its way into my heart.

Within a few weeks I quickly retained a coach and began to learn more about archery and the world around it. My passion only continued to grow. I soon found myself competing and then winning. First it was local competitions but then it became state and regional tournaments. Then I went on to win my first National Title and in 2005 my first World title. My passion for the sport was carrying me to new heights, heights I never imagine, heights I never believed I could attain. I will not say the path was always an easy one. My love of the sport and competitions presented me with many opportunities to face my strengths and my weaknesses, my personal internal allies and my deepest inner demons. I am sure had it not been for my passion I would have turned around and high tailed it back to the crossroads of 2002 and made a swift turn to the right!

However, I did not, and by staying on my chosen path I came to another crossroad in 2005. I wanted to share my passion with others; I wanted to provide people with the opportunity to try a sport that had given me so much. The next logical step was to become a certified archery instructor, which I did, and eventually I began teaching children and adults throughout San Diego County. I was now providing others the opportunity to experience holding a bow, drawing back an arrow, and then sending it flying through the air to meet its fate. Those I was instructing were the ones now releasing the arrow along its own path to intersect with the target. I continued to further my coaching certifications and in 2009 I attained the Regional Archery Coach (Level 4) title. I was now qualified to teach and coach people who were competing up to the National level.

It was at the beginning of 2011 that took the next logical turn on my path, at another crossroad I decided to start my own archery business; The Second Arrow, named in honor of the moment and the arrow that started me down this road. Strangely enough, not long after I chose the name, I came across an interesting quote:  A Teacher once asked a student, “If a person is struck by an arrow is it painful?” The student replied, “It is.” The Teacher then asked, “If the person is struck by a second arrow, is that even more painful?” The student replied again, “It is.” The Teacher then explained, “In life, we cannot always control the first arrow. However, the second arrow is our reaction to the first. The effect of the second arrow is optional.”

Through archery and what I have learned from the sport I now understand how each one of us has abilities and capabilities that we may not even be aware of. Even if we don’t believe it or understand it, we each have the ability to make choices in each moment that can benefit us as well as others. We have options and can choose how we respond.  We can meet the crossroads of our lives face on and choose the path we want follow. For me, I have experienced the empowering aspects of archery and how it can become a path for personal growth and development. The archer controls both the power and the direction of the arrow. Archery provides the opportunity to see cause and effect in real time and unless there is wind, you are the only one who has a direct influence over the arrow, how it flies, and where it hits. From this sport I have learned this life lesson, just as I control the arrow and where it lands, I control my life, my direction, and my responses.

My desire and goals for The Second Arrow are threefold; to educate people about the sport; to provide them with the opportunity to try archery, and to create an environment where people of all ages can explore their own life path and inner journey which can lead to personal growth through shooting a bow. In the 9 years I have been in the sport I have taken risks, faced challenges, and developed self confidence that I might not have done otherwise. My passion has taken me from beginning archer to accomplished archery, from State Champion to World Champion, and from archery instructor to archery business owner. As I continue to grow on this path I look forward to the new opportunities to learn and the new relationships I can build. In fact over the last 10 months I have partnered with Archery House and we are currently in the final stages of negotiating a beginning archery range in the City of Escondido which I hope to open in the middle of October; another unexpected step on my journey propelled by my desire to expose more people to the sport.

At the time of this writing my business has been in existence for 8 months. One of the best resources I discovered early was Sherry Collier and her business coaching experience. She has been invaluable to me in the development of the practical aspects and the creative challenges I have faced in getting a new business off the ground. Her support has helped and guided me when I needed input, information, or direction.  If you are just starting out or perhaps just playing with the idea of starting your own business I would highly recommend that you contact Sherry and discuss your options with her.

If you would like more information about archery or local archery classes please check out my website at  If you are interested in the classes that will be offered in Escondido, please contact me at  and I will add you to the Escondido Archery Range Email list for updates. As for personal fulfillment, these days it has exceeded my wildest dreams. I have developed myself and in the process have come to realize that part of feeling fulfilled is by helping others to develop their abilities, affirm their capabilities, and to respond courageously to new opportunities through the sport of archery. . I look forward to following through on my chosen path that opened up for me in November of 2002.


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